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Welcome to Grey Matter Marketing's blog. Here you will find the lastest industry news and insights from our team. We value your comments and look forward to engaging with YOU - so join the conversation!
06
May

What Matters May: MedTech News You Need To Know

 











Overheard at GMM HQ 
"Like your friend that was saving herself for marriage but still found some... workarounds."
 
Mia Benenate, on strategies for surviving the wait for FDA approval, as detailed in our latest presentation.
 

WHAT THE INDUSTRY IS BUZZING ABOUT
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I’LL TAKE “SIGNS YOU’RE GETTING OLD” FOR $500, ALEX

Peanut butter and jelly. Tina Fey and Amy Poehler. Grey hair and heart disease. Yup, turns out they go together, too (womp womp).

TELL ME MORE ABOUT HOW FUN AGING IS

A recent study conducted at Cairo University, Egypt found that having a high "hair whitening score" (more white hair than black hair) was associated with increased risk of coronary artery disease independent of chronological age and established cardiovascular risk factors.

THE 411

Dr. Irini Samuel says the link can be explained by the fact that "atherosclerosis and hair greying occur through similar biological pathways and the incidence of both increases with age." Looks like I have one more reason to turn 29 (again) this year.

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SURPRISE! YOU’RE GENETICALLY PREDISPOSED TO PARKINSON’S

Ignorance might be bliss, but knowledge is power. Personal Genome Service 23andMe is proving that point with their new DIY Genetic Health Risk (GHR) test, which assesses risk for 10 diseases or conditions and is conducted at home with a saliva swab.

DO I NEED A SECOND OPINION?

The test provides "genetic risk information" only, no actual diagnoses or treatment. You know, just enough information to completely freak out about.

THE 411

From Parkinson's to Alzheimer's to Celiac, 23andMe's latest offering promises to arm users with their personal genetic risk level for a variety of diseases, which, when looked at alongside environmental and lifestyle conditions, could prove to be a useful tool in assessing overall risk.

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ROOM FOR BLOODY IMPROVEMENT

A recent article on the Medical Futurist website outlined four ways disruptive technologies can be used to improve the entire blood donation process.

WILL THERE STILL BE JUICE AND COOKIES AFTERWARDS? 

Suggested improvements include leveraging social media to recruit new donors and keep existing donors coming back, simplifying the process with technology like the Veebot robotic phlebotomist, and the possible introduction of artificial blood. We'd assume the juice will be green and the cookies gluten-free.

THE 411

In the ongoing quest to make necessary but mundane medical procedures effective and widely attended, new and disruptive tech yields plenty of promise for phlebotomists, both human and robotic.

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GOOD TO KNOW

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The smiling pile-of-poop emoji has company. The newest Rx constipation drug, made by Synergy, was released into the market with an unbranded ad campaign featuring "the poop troop," a gang of poop emojis in various shapes and sizes. When they go high, we go low. Like, toilet bowl low.

 

CONTRIBUTOR TO THIS PAGE:

Holley is a top-performing and award-winning professional with a distinguished career meeting key performance indexes in highly competitive and demanding markets. She goes by many names — strategic marketeer, branding champion and customer retention expert, to name a few —(read more)
This page was last updated on 05/22/2016 12:54 PM PST