Marketing Smarts for your Business


Grey Matter Marketing is an award-winning integrated marketing agency comprised of marketing veterans that can relate to your challenges, understand your budgets, and offer valuable insights.

Senior-level corporate experience. Extensive track record producing results. Intimate knowledge of the medical device world through marketers eyes

You need a strong partner who’s walked in your shoes and can deliver value right out of the gate. We bring a unique perspective to our clients based on our experience working within a corporation. Our President and core team have held leadership positions at emerging and Fortune 500 medical device corporations including Allergan and ComputerMotion (now Intuitive Surgical). We know what keeps you awake at night, understand your pain points and bring an invaluable firsthand perspective because we’ve walked in your shoes and talk your language. We understand how to drive adoption and revenue while managing the regulatory, clinical and compliance requirements, as well as shareholder and Board expectations.


Holley Malia, President and Founder

Holley is a top-performing and award-winning professional with a distinguished career meeting key performance indexes in highly competitive and demanding markets. She goes by many names — strategic marketeer, branding champion and customer retention expert, to name a few — and has a proven record of capturing new territories and specialty markets, impeding competition, and accelerating (read more)

Deb Kaufman, Director of Business Development

Deb brings to Grey Matter Marketing a diverse background in medical devices, biotech, pharmaceutical, health technology and health services marketing, PR and integrated communications. corporate, investor, and media relations. Deb is responsible for the planning and implementation of new business development programs to secure new clients for the agency. Prior to Grey Matter Marketing, Deb (read more)

Kaaren Ruth, Director of Client Strategy

With more than 20 years advertising and marketing experience, Kaaren has been in the forefront of Direct-to-Consumer pharmaceutical advertising since its inception. Having worked on both sides of the business (agency and client side), she has launched numerous award-winning, multi-channel consumer programs—including campaigns for Prilosec®, Nexium®, Crestor® and the LAP-BAND System®. She (read more)

Valerie Barro, Director of Digital Marketing

Valerie began her career in healthcare marketing eight years ago at Allergan Health, a division of Allergan Corporation specializing in obesity interventions. At Allergan, she was given the unique opportunity to manage consumer marketing programs for medical devices. Valerie connected deeply to patient stories, and was inspired by the chance to improve the lives of others through innovative (read more)

Ronda Fallon, Account Manager

You’ve heard the term, "a real go-getter," right? Lucky for Grey Matter Marketing, we’ve got one. Ronda’s dedication to Grey Matter’s continually growing list of clients is instantly evident. She is enthusiastic about each and every account and prides herself on making sure everyone’s needs are met. Her extensive background covers all areas of account operations, from start to (read more)

Karen Kowalski, Art Director

As Grey Matter Marketing’s Art Director, Karen creates design concepts that are equally eye-catching and hard-selling. She also chooses imagery, directs photo shoots, copywrites and creates custom illustrations. To say she’s talented is an understatement. She’s a fine artist blessed with the brain of a marketer. Recognized nationally for her award-winning work in medical advertising and (read more)