Marketing Smarts for your Business

News

Get the 411 on newsworthy stories our team would like to share with you here. Press releases, speaking engagements, article features, award recipients and so much more!

PRESS RELEASE: Grey Matter Marketing Earns Honorable Mention for Best Content Series in Ragan and PR Daily's 2015 Content Marketing Awards

SANTA BARBARA/SAN FRANCISCO, Calif. (January 27, 2016) -- Grey Matter Marketing, Inc. today announced it was awarded an Honorable Mention in the Best Content Series category in Ragan and PR Daily's 2015 Content Marketing Awards. The agency was recognized for its "Digital Marketing Guide for Medical Technology Companies" series, a five-part guide designed to help medical technology companies navigate the digital marketing landscape.

The digital marketing guide was inspired by the changing digital landscape and results of a 2013 online survey fielded by Grey Matter Marketing to more than 100 marketing professionals employed by U.S. medical technology companies. Grey Matter Marketing requested opinions and information about current trends and challenges in digital marketing. In 2015, the company conducted a similar survey and released the Digital Marketing for the Medical Technology Industry Trend Report, which is available here.

The Ragan and PR Daily Content Marketing Awards recognizes writers, editors and film crews that come from in-house marketing teams or agencies that are creating and publishing outstanding content to promote brands or organizations. Categories for recognition included best article, blog, content series, infographic, website, use of social media and video. It is important to note that these awards are not divided up by industry category or size of company or agency. Honorable Mentions in the Best Content Series category were also awarded to Aflac, MasterCard, and Microsoft. Grey Matter Marketing was the only marketing agency and the only healthcare-related company named in this category.

"It is an honor to have our work recognized on a national level by such a highly regarded organization and among such an impressive list of global brands," said Holley Malia, Founder and President of Grey Matter Marketing, Inc. "Five years ago, we made a strategic decision at Grey Matter Marketing to embrace change and become agents in a nascent digital marketing revolution that was just then shaking the pillars of marketing communications in the medical technology field. It seems like it was a wise choice, and one that now allows us to produce the quality of work that gains national recognition."

Ms. Malia added, "We are grateful for clients nationwide who prize our skills and experience, and who also give us the leeway to leverage the latest digital marketing strategies to help lead the medical technology industry. We are committed to building category leaders and being a category leader ourselves. As our agency grows, we continue to focus on the most meaningful business drivers to grow our clients' brand and bottom line. We are confident that 2016 will continue the trend."

To celebrate the award, Grey Matter Marketing is offering a complimentary digital marketing consultation now through February 10, 2016. This is your chance to get tips and recommendations about how to improve your company's digital marketing footprint. To schedule a consultation, please contact Grey Matter Marketing.


DIGITAL STRATEGIES IN THE MEDICAL TECHNOLOGY INDUSTRY TREND REPORT: SURVEY PARTICIPANTS WANTED

-- Participate by June 26th for a chance to win a $250 Visa Gift Card

 

San Francisco, CA -- (June 16, 2015) -- In Spring 2013, Grey Matter Marketing, a full-service medical technology marketing agency, fielded an online survey of 108 marketing professionals employed by U.S. medical technology companies. From the survey responses, Grey Matter Marketing developed the First Annual Medical Technology Industry Trend Report - a five-part guide providing medical technology marketers with a roadmap for leveraging the biggest digital marketing opportunities available.

The brief, five-minute survey can be accessed at, Grey Matter Marketing 2015 Digital Marketing Survey.

Survey participants who respond by June 26, 2015 will be entered into a drawing for a $250 Visa Gift Card.

“Med tech companies are facing challenges with the business models they used to compete with in the past,” said Holley Malia, Founder and President of Grey Matter Marketing, Inc. “More than ever, success requires strong customer engagement and delivering value-added services and information. Given how quickly the digital marketing space is changing, we need to update the Medical Technology Industry Report to reflect the current role digital marketing is playing in this. We know that some med tech companies are still trying to figure things out and understand the real value of going digital, while a few others are already swimming deep in the digital marketing waters.” 

“In spite of working in one of the most cutting edge industries, med tech companies in general don’t have a great reputation for being digitally innovative when it comes to marketing,” commented Valerie Barro, Adjunct Marketing Professor in the Department of Finance, International Business and Marketing at Santa Barbara City College, Director of Digital Marketing at Grey Matter Marketing, and principal architect of the survey. “Med tech companies aren’t adopting digital marketing like other B2B industries are. It is time we asked ourselves, ‘Are we really marketing laggards or have we stepped it up over the last few years?’”

Ms. Malia added, “Survey participants interested in learning more about digital marketing as it relates to medical technology companies – including the latest trends, ROI and how to sell-in digital marketing to the management team – can also request a risk-free digital marketing briefing.”

Contact us with the subject ‘Digital Survey’ to set up a phone consultation.



Holley Malia, President and Founder of Grey Matter Marketing, Selected as a Finalist for the 2014 Spirit of Entrepreneurship Awards

The 2014 Spirit of Entrepreneurship (SOE) Foundation will be honoring ten outstanding women entrepreneurs at their gala Spirit of Entrepreneurship Awards on May 9 at the Fess Parker Resort in Santa Barbara, Calif. The winners will be selected from the more than eighty nominations received this year by an independent panel of judges.

The twenty-seven finalists representing outstanding women entrepreneurs in 10 categories will be recognized for their achievements at the SOE Awards dinner. Holley Malia, Founder and President of Grey Matter Marketing, was chosen as a finalist in the Media/Communications category.

“These remarkable women range in age from 23 to 70. That’s why we wanted to tell the community about them because they all deserve recognition,” Cathy Feldman, Board Chair and CEO of the Foundation pointed out. To preserve the integrity of the Awards, the judges are not connected with the Foundation and do not live in Santa Barbara. “We had an amazing group of candidates this year, and it was hard for our judges to narrow it down to the top three in each of the categories,” said Ms. Feldman.

“It is an honor to be selected for this award, especially in the company of such trailblazers who have proven to be adaptive to the fast changing market and make positive change happen,” commented Ms. Malia.

The same evening the Spirit of Entrepreneurship Awards will also honor high school and college student winners of SBCC’s Scheinfeld Center New Venture Challenge competition. Proceeds from the Awards dinner will go toward cash prizes, in the form of seed money, as well as scholarships for the winning student entrepreneurs.

“The mission of the SOE Foundation is to support entrepreneurship at all levels in Santa Barbara County because entrepreneurs are the engine for growing our economy,” Ms. Feldman added. “By recognizing women entrepreneurs for the benefit of student entrepreneurs, we believe we are making an important contribution.” For more information about the SOE Foundation or to purchase tickets for the event, please visit www.soefoundation.org or call 805-682-8380.



Valerie Barro to Present at the Society for Healthcare Strategy and Market Development Conference

Grey Matter Marketing’s Director of Digital Marketing, Valerie Barro, will be a speaker at the 2013 American Hospital Association (AHA) Society for Healthcare Strategy and Market Development (SHSMD) conference which will be held in Chicago from September 29th through October 2nd.  Valerie will be speaking as part of the Public Relations and Communications panel on the following:

October 1st, 11:00 am – 12:00 pm
Messaging (Rapid Fire)
Session: T115 

The Voice… no it’s not the singing contest on TV, but it is something that is key to the success of any brand.  In this rapid fire session, you will hear how social media has changed consumers from receivers of our one-way communication efforts to being equal partners in crafting our message.  Learn how to confidently jump into the two-way conversation that social media has created, and how to keep your eye on the horizon (and not at your feet) by developing a Message Map that creates a long-term and consistent messaging perspective.  It’s all about creating an effective, consistent and confident brand Voice!’

For more details on SHSMD and the conference, please visit shsmd.org.

 

Press Release: Grey Matter Marketing Launches Industry-Wide Medical Technology Digital Marketing Survery

Santa Barbara, CA (PRWEB) May 02, 2013

To better understand how the medical technology industry is addressing and utilizing social media, while navigating the regulatory challenges, Grey Matter Marketing, a full-service medical technology-focused marketing agency, is rolling out a digital marketing survey designed to poll medical technology marketing/sales executives about how they are leveraging the potential of social media to engage and learn from patients and professionals, as well as how to develop a compliant yet results-driven social media program. Grey Matter Marketing will cull the survey results into an industry guide designed specifically for medical technology marketing professionals.

Our survey is designed, in part, to investigate how med tech firms perceive the influence of digital marketing with such factors as persuading patients in treatment selection.

The 10-minute survey closes on May 15, 2013 and can be accessed at, http://tiny.cc/5eq3vw.

According to Holley Malia, President & CEO of Grey Matter Marketing, “The survey results will help medical technology professionals better understand how their company compares to others when it comes to aligning digital marketing strategies with strategic business goals. The outcome will also provide the supporting evidence needed to recommended specific digital marketing strategies to colleagues.”

“The medical technology industry is poised to further embrace and exploit digital marketing,” added Valerie Barro, Adjunct Marketing Professor in the department of Finance, International Business and Marketing, Santa Barbara City College, and principal architect of the survey. “Medical technology firms are making strides to leverage online media as a cost-effective marketing engagement tool and a channel to identify perceptions of their products and brands in the marketplace. Our survey is designed, in part, to investigate how med tech firms perceive the influence of digital marketing with such factors as persuading patients in treatment selection.”

To thank participants for their time, those who complete the survey will receive:

  •     First access to the full survey results.
  •     The 10+ page industry guide “Digital Marketing Strategies for Medical Technology Companies”
  •     The opportunity to be publicly quoted in, or submit a case study to, the final report.

“Survey participants interested in learning more about digital marketing as it relates to medical technology companies – including the latest trends, ROI, and how to sell-in digital marketing to the management team – can also request a risk-free digital marketing briefing,” said Ms. Malia. “Contact us with the subject ‘Digital Survey’ to set up a phone consultation.”

“Grey Matter Marketing knows that industry leaders need to stay on top of the latest trends and best practices, and we want to help. Be the first to know important digital marketing strategies for medical technology companies by participating in our survey,” said Ms. Malia.

About Grey Matter Marketing
Grey Matter Marketing is an award-winning, full-service healthcare marketing agency based in Santa Barbara, California working with innovation-focused companies and VC firms to build their brand story. We move products and services across specialties, around the globe, and firmly into industry standards. We bring clarity to the intricate issues facing the healthcare market to deliver solutions that enable company brands to build strong connections with providers and patients.

 

Featured in DTC Perspectives:

“It’s one thing to drive people to a landing page, but we actually want them to call the doctor, because that moves that potential lead down the pathway to treatment,”  

Read more on how analytics and call tracking helped us to optimize their campaign:

Medical Marketing: Transfering Calls into Customer Calls

 

Awarded Medical Marketer of the Year:

“The Medical Marketing Association is proud to honor Holley Malia with the Medical Marketer of the Year Award because she epitomizes the high-caliber, well-respected medical marketing professional that brings industry, physicians and patients closely together,” said Jeanette Marquess, president of the Medical Marketing Association.

Read more about the Medical Marketing Association and the IN-AWE awards gala:

Medical Marketing Association Names Medical Marketer of the Year

 

This page was last updated on 01/28/2016 12:45 PM PST