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Welcome to Grey Matter Marketing's Blog

Here you will find the lastest industry news and insights from our team.

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The Tipping Point: How Key Opinion Leaders Can Drive Medical Device Adoption
The Tipping Point: How Key Opinion Leaders Can Drive Medical Device...

Innovative medical device companies are developing new products and procedures designed to improve the delivery of...

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What Matters: June's MedTech News You Need to Know
What Matters: June's MedTech News You Need to Know

A HARD AND EXCITING BREAKTHROUGH Penises are in the news again, but we’re glad it’s not about Trump referencing...

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The Changing Role of the Consumer in Healthcare and Why it Matters to Med Device Companies
The Changing Role of the Consumer in Healthcare and Why it Matters to...

Healthcare used to be dictated by doctors. What doctors said, patients did. But today a brand-new breed of smart, savvy...

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What Matters: May's MedTech News You Need to Know
What Matters: May's MedTech News You Need to Know

MOVE OVER BOTOX, THERE'S A NEW INJECTION IN TOWN A recent study out of John Hopkins University found that injecting...

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The Key to Market Domination
The Key to Market Domination

CEOs of legendary businesses take positioning seriously. They make a choice to be different. And they purposely...

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What Matters: April's MedTech News You Need to Know
What Matters: April's MedTech News You Need to Know

WHAT THE INDUSTRY IS BUZZING ABOUT BUT THEY MAKE COOL BALLOON ANIMALS The FDA announced a plan to ban the majority...

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Search Engine Optimization for Medical Technology Marketers: Why User Experience and SEO Go Hand-in-Hand
Search Engine Optimization for Medical Technology Marketers: Why User...

In Part 2 of our SEO for Med Tech Marketers blog series, we will take a look at how the usability and design of your...

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What Matters: March's MedTech News You Need to Know
What Matters: March's MedTech News You Need to Know

WHAT THE INDUSTRY IS BUZZING ABOUT THEY VONT TO SUCK PROTECT YOUR BLOOD As the Zika virus continues to spread...

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