You’ve got a goal, right? Whether it’s to sell more products, drive adoption of a new technology, create competitive barriers, or something else. It’s really about getting from “here” to “there.” We’ve developed a solid process that provides the structure to address demanding problems while allowing the creativity and flexibility to generate effective solutions. We recognize each project is unique so we tailor our work to complement our client and view the process as a collaborative effort. Our approach is always goal-specific and quantifiable, because when measurable actions are assembled correctly, a formula for success is set in motion.
- Envision: Our first priority is to understand where you are today and adopt your vision of tomorrow through in-depth consultation, analysis, and research. We need to understand the problem, the target customer, success metrics, past marketing efforts and results, and the competitive landscape.
- Define: We can then define tangible, measurable business goals and architect a strategic plan to achieve them. While we use a variety of methods to build a strategy, our best tool is you! We will spend a lot of time speaking with you and your key staff to develop a plan geared to address your business objectives and deliver results. We’ll create a formal strategic brief that defines your target audience, goals, metrics, timeline and budget. Once we all agree upon the strategy, we move on to the next phase.
- Implement: Here we shift from the big picture to the details behind the strategy with a client-to-project transparency and a streamlined workflow from concept to execution. Marketing and creative deliverables are developed within the defined budget and schedule, launched after a thorough quality process, and implemented with high impact to achieve the defined objectives.
- Measure: Our work is never done. All deliverables and initiatives are monitored, improved and quantified for maximum return on investment. We help you analyze key performance indicators and make recommendations on how to revise your strategy, make adjustments for improved results, and test new tactics.