In fact, the singular reason for Grey Matter Marketing’s growth is due to fulfilling our promises to clients and those clients graciously referring us to other businesses. We are also happy to offer you direct contact with previous or current clients and partners should you seek a deeper referral.
Grey Matter Marketing developed our marketing strategy and put into place many programs, staffing and vendor relationships required (for it).
I had the pleasure of working with Holley and Grey Matter Marketing for almost two years. During this time Holley developed our marketing strategy and put into place the many programs, staffing and vendor relationships required to effectively implement the plan. I was constantly amazed at her personal network of experts in our field including physician leaders and industry executives. Her passion and commitment for her work permeate all of her activities and is evident in the quality of her work. (go to NewHope case study)
Dennis Kelly, President & Chief Executive Officer
…developed a tracking and reporting program that was extremely valuable; it enabled us to adjust our media plan to maximize the efficiency of our spend.
Grey Matter Marketing’s direct-to-consumer (DTC) marketing skills are exceptional. We recently conducted a pilot DTC campaign where we tested various media in several different markets. It was very important for us to be able to track responses to the different media in order to determine the effectives and the ROI of each. Holley developed a tracking and reporting program that was extremely valuable; it enabled us to adjust our media plan to maximize the efficiency of our spend. In addition, she was instrumental in designing programs to capture consumer data via exit surveys and BRCs, which resulted in an increased understanding of our target patient and the effectiveness of our messaging. (go to Novasys case study)
Lauri Campbell, Vice President, Marketing
Novasys Medical. Inc.
…high quality execution across a panoply of marketing activities, including new product launches as well as optimization of existing products and services.
Holley quickly stepped into a demanding multi-task direct marketing role, bringing valuable expertise in marketing strategy and combining it with high quality execution across a panoply of marketing activities, including new product launches as well as optimization of existing products and services. She is detailed oriented, very organized, hands-on, and a pleasure to work with. (go to BriteSmile case study)
Julian Feneley, MD, Chief Executive Officer
…invaluable insights with respect to the market including pitfalls that we should avoid, without her assistance, we would have made several poor decisions based upon faulty assumptions.
Grey Matter Marketing has been a wonderful and much needed partner. We had a potential product and a variety of key opinion leader physicians on board, but we did not understand the dynamics of the U.S. surgical device market. We were introduced to Grey Matter Marketing and Holley took the time to understand our product and thoughtfully consider the possibilities before helping us think through a defined product strategy including an orchestrated go-to-market approach that would best suit our product and target audience. Through the process, Holley offered invaluable insights with respect to the market including pitfalls that we should avoid and, without her assistance, we would have made several poor decisions based upon faulty assumptions. Thanks to Holley, we now have a sound, straightforward marketing strategy that is defendable and we also believe that we have a much better understanding of the market that we will sell into.
Nevan Elam, President & CEO
Because of their foundation of real experience in the medical technology industry, they offer usable ideas, advice and suggestions — but without a lot of esoteric fluff.
We have found Grey Matter Marketing to be astute and deep in their understanding of the nuances and complexities of specific medical device markets. Because of their foundation of real experience in the medical technology industry, they offer usable ideas, advice and suggestions — but without a lot of esoteric fluff.
Lilip Lau, President & CEO
Grey Matter Marketing helped us break out of our shell, get noticed and, more importantly, get new business!
Health Inventures has historically been conservative in our marketing approach. Grey Matter Marketing was hired to help rebrand the company and launch three new service lines. They designed and implemented a stellar marketing campaign for one of the biggest industry conferences of the year. The creativity and boldness of the campaign stood out, and Health Inventures was the talk of the show. Our booth was overflowing with traffic, as well as new business inquiries. Grey Matter Marketing helped us break out of our shell, get noticed and, more importantly, get new business!
Suzanne Rogers, Senior Vice President
Holley and her team were strategic, collaborative, insightful and flexible to our various key stakeholders’ needs, and maintained a high level of professionalism.
We engaged Grey Matter Marketing for a branding and key messaging project to help the organization focus its strategy on the best opportunities to increase sales, achieve sustainable competitive advantage and win in the telemedicine market. Throughout the process Holley and her team were strategic, collaborative, insightful and flexible to our various key stakeholders’ needs, and maintained a high level of professionalism and attention to detail from project design to final execution. Holley’s positive attitude and skills in moderating and directing a broad group of cross-functional executives through this complex exercise were pivotal to achieving a meaningful outcome. We now have the strategic foundation and confidence to execute a series of marketing programs that enable InTouch Health to confirm its position as category creator and leader of the acute care telemedicine market, effectively launch visionary products, and create a high degree of focused market awareness and competitive differentiation to achieve measurable increases in customer acquisition. I would definitely recommend Grey Matter Marketing as a branding and messaging partner and hope we can find ways to work with them on similarly demanding projects in the future.
Charlie Huiner, Vice President, Marketing & Business Development