Holley Miller is a commercialization strategist and executive advisor to some of the boldest brands in life sciences. As the Founder and President of Grey Matter Marketing, she helps CEOs and boards rethink outdated sales-led models and build market-defining strategies through the lens of category design.

Before cofounding Avalon, Dr. Bill Kerr was the Chief Medical and Growth Officer at CareCentrix, a company focused on health in the home. He has also held a variety of leadership roles at multiple health plans. During his early career as a pediatric oncologist, Bill became interested in the intersection of healthcare quality, cost, and access.