Grey Matter Marketing is a medtech brand performance agency—the first of its kind

We help medtech companies achieve and sustain an unfair competitive advantage through our signature core competency: Category Design.

We uncover and leverage your greatest strengths to create—not just capture—value in the new outcomes-based healthcare environment.

At Grey Matter Marketing, we are:

Drivers of Change

We identify key business levers to change stakeholder behavior and exceed goals.

Obsessed with the Outcome

Our solutions are as individual as you are. We solve specific business problems in the most effective way possible.

Decidedly Different

We are rule breakers—and that's a good thing. We find success by outsmarting, not outspending.

Ten4Ten Innovator Campaign
Ten4Ten Innovator Campaign

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June 13, 2017

Grey Matter Marketing Expands Agency Leadership and Launches Ten4Ten Innovator Campaign to Mark Agency’s 10th...

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What Matters June: MedTech News You Need to Know
What Matters June: MedTech News You Need to Know

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June 01, 2017

Pushing drugs, quitting jobs, and breaking up: The latest in Med Device news. Plus more big news: We’re unveiling our...

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What Matters May: MedTech News You Need To Know
What Matters May: MedTech News You Need To Know

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May 06, 2017

Getting old sucks... Now you can dye your hair but you can't dye your heart. Why it matters and other breakthroughs...

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What Matters April: MedTech News You Need to Know
What Matters April: MedTech News You Need to Know

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April 05, 2017

Bacteria taking a cue from from the 80s and 90s, Amazon's Echo or Alexa, brings the doctor to you, get medical advice...

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