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Grey Matter Marketing is a medtech brand performance agency—the first of its kind

We help medtech companies achieve and sustain an unfair competitive advantage through our signature core competency: Category Design.

We uncover and leverage your greatest strengths to create—not just capture—value in the new outcomes-based healthcare environment.

At Grey Matter Marketing, we are:

Drivers of Change

We identify key business levers to change stakeholder behavior and exceed goals.

Obsessed with the Outcome

Our solutions are as individual as you are. We solve specific business problems in the most effective way possible.

Decidedly Different

We are rule breakers—and that's a good thing. We find success by outsmarting, not outspending.

Our team has partnered with some of the most innovative companies in healthcare:



What Matters September: MedTech News You Need To Know
What Matters September: MedTech News You Need To Know

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September 07, 2019

Get the latest medical technology news in What Matters: September.

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In The Know, Issue #5
In The Know, Issue #5

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September 07, 2019

For the first time, Healthline has beat WebMD in monthly visitors making it the largest and fastest growing online...

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In The Know, Issue #4
In The Know, Issue #4

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August 03, 2019

Find how the impending California Consumer Privacy Act (CCPA) could affect medical marketers.

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What Matters August: MedTech News You Need To Know
What Matters August: MedTech News You Need To Know

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August 03, 2019

Get the latest medical technology news in What Matters: August.

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