Grey Matter Marketing is a medtech brand performance agency—the first of its kind

We help medtech companies achieve and sustain an unfair competitive advantage through our signature core competency: Category Design.

We uncover and leverage your greatest strengths to create—not just capture—value in the new outcomes-based healthcare environment.

At Grey Matter Marketing, we are:

Drivers of Change

We identify key business levers to change stakeholder behavior and exceed goals.

Obsessed with the Outcome

Our solutions are as individual as you are. We solve specific business problems in the most effective way possible.

Decidedly Different

We are rule breakers—and that's a good thing. We find success by outsmarting, not outspending.

What Matters September: MedTech News You Need to Know
What Matters September: MedTech News You Need to Know

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September 02, 2017

Get this month’s hottest medtech news in What Matters: September.

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Standing Out From the Sea of Blue: Color in Healthcare Brand Design
Standing Out From the Sea of Blue: Color in Healthcare Brand Design

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August 26, 2017

Design is a powerful tool for connecting with your audience and is often the first visual cue that communicates what...

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What Matters August: MedTech News You Need to Know
What Matters August: MedTech News You Need to Know

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August 05, 2017

Just smelling food could make you fat. . .learn more and get more of this month’s hottest MedTech news in What...

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What Medical Marketers Need to Know: Google's Symptom Checker
What Medical Marketers Need to Know: Google's Symptom Checker

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July 22, 2017

According to a 2013 Pew study, about 72% of Americans search for health information online with about 35% looking for...

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