Grey Matter Marketing is a medtech brand performance agency—the first of its kind

We help medtech companies achieve and sustain an unfair competitive advantage through our signature core competency: Category Design.

We uncover and leverage your greatest strengths to create—not just capture—value in the new outcomes-based healthcare environment.

At Grey Matter Marketing, we are:

Drivers of Change

We identify key business levers to change stakeholder behavior and exceed goals.

Obsessed with the Outcome

Our solutions are as individual as you are. We solve specific business problems in the most effective way possible.

Decidedly Different

We are rule breakers—and that's a good thing. We find success by outsmarting, not outspending.

What Matters July: MedTech News You Need to Know
What Matters July: MedTech News You Need to Know

by

July 02, 2018

Get the latest medical technology news in What Matters: July

Read More
Healthcare Marketing: Naming Your Healthcare Product
Healthcare Marketing: Naming Your Healthcare Product

by

June 24, 2018

Pull up a chair and let's dive into what goes into naming healthcare products!

Read More
What Matters June: MedTech News You Need to Know
What Matters June: MedTech News You Need to Know

by

June 06, 2018

Get the latest medical technology news in What Matters: June

Read More
HEALTHCARE MARKETING: HOW TO DISCLOSE ENDORSEMENTS ON SOCIAL MEDIA
HEALTHCARE MARKETING: HOW TO DISCLOSE ENDORSEMENTS ON SOCIAL MEDIA

by

May 31, 2018

Disclosing Endorsements & Sponsored Ads on Social Media for Medical Marketing

Read More
  12345
See all

Sign me up!

Join your peers and receive valuable articles and information to keep on top of what matters in the medtech industry. It’s changing—fast!