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Grey Matter Marketing is a medtech brand performance agency—the first of its kind

We help medtech companies achieve and sustain an unfair competitive advantage through our signature core competency: Category Design.

We uncover and leverage your greatest strengths to create—not just capture—value in the new outcomes-based healthcare environment.

At Grey Matter Marketing, we are:

Drivers of Change

We identify key business levers to change stakeholder behavior and exceed goals.

Obsessed with the Outcome

Our solutions are as individual as you are. We solve specific business problems in the most effective way possible.

Decidedly Different

We are rule breakers—and that's a good thing. We find success by outsmarting, not outspending.

What Matters February: MedTech News You Need To Know
What Matters February: MedTech News You Need To Know

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February 06, 2019

Get the latest medical technology news in What Matters: February

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Hot Topics in Surgery 2019
Hot Topics in Surgery 2019

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January 04, 2019

Learn more about how professional medical associations are going to improve surgical outcomes, fight for gender...

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What Matters December: MedTech News You Need to Know
What Matters December: MedTech News You Need to Know

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December 06, 2018

Get the latest medical technology news in What Matters: December

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The Need for Greater Inclusivity in MedTech
The Need for Greater Inclusivity in MedTech

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November 30, 2018

An interview with Nada Hanafi, Chief Strategy Officer of Experien Group, LLC. and Co-founder of MedTech Color (MTC).

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