Grey Matter Marketing is a medtech brand performance agency—the first of its kind

We help medtech companies achieve and sustain an unfair competitive advantage through our signature core competency: Category Design.

We uncover and leverage your greatest strengths to create—not just capture—value in the new outcomes-based healthcare environment.

At Grey Matter Marketing, we are:

Drivers of Change

We identify key business levers to change stakeholder behavior and exceed goals.

Obsessed with the Outcome

Our solutions are as individual as you are. We solve specific business problems in the most effective way possible.

Decidedly Different

We are rule breakers—and that's a good thing. We find success by outsmarting, not outspending.

What Matters April: MedTech News You Need to Know
What Matters April: MedTech News You Need to Know

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April 04, 2018

Get the latest medical technology news in What Matters: April

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How to Spot a Serious Adverse Event on Social Media
How to Spot a Serious Adverse Event on Social Media

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March 22, 2018

Read this blog to test your SAE Reporting IQ on social media to ensure compliance as part of a successful social media...

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What Matters March: MedTech News You Need to Know
What Matters March: MedTech News You Need to Know

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March 07, 2018

Get the latest medical technology news in What Matters: March

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Marketing to the Digitally Empowered Patient for Life Sciences Companies
Marketing to the Digitally Empowered Patient for Life Sciences...

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February 25, 2018

Learn how to create the right content to guide digitally empowered patients to your product. By following the steps...

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