Successful life sciences companies don't get people to buy their products. They get people to change their behavior.

Welcome to Grey Matter, the first life sciences category design firm purpose-built to change behavior so you can change the world of healthcare.

At Grey Matter, we are:

We identify key business levers to change stakeholder behavior and exceed goals.

Our solutions are as individual as you are. We solve specific business problems in the most effective way possible.

We are rule breakers—and that's a good thing. We find success by outsmarting, not outspending.

Our team has partnered with some of the most innovative companies in healthcare: