Win With Grey Matter

If you think having the best product is all you need, you’re going to lose.

We practice the discipline of Category Design to offer innovative healthcare companies a new game plan to compete and win.

Create strategic and integrated plans that minimize financial risk

Focus on generating the best ROI for your business

Benefit from our proven results and metric-driven programs

Invest in the right strategies to drive business performance

Our Proven Approach

Healthcare companies are competing in a new business landscape.

What worked in the past won't work today. We focus on the most important business levers to help clients grow their market share, thought leadership, and brand dominance.

From startups to Fortune 500 companies, we’ve been part of our clients’ biggest milestones. We live and breathe healthcare, with deep intimacy across a broad range of therapeutic areas. When you have the right team working with you, extraordinary things will happen.


  • Artificial Intelligence
  • Bariatrics
  • Cardiac
  • Dental
  • Dermatology
  • Diabetes
  • ENT/Otolaryngology
  • Eye Care

  • Gastroenterology
  • General Surgery
  • Gynecology & Women’s Health
  • Infectious Diseases
  • Medical Aesthetics
  • Neurology
  • Orphan Diseases
  • Robotics
  • Surgery
  • Urology

The Grey Matter Impact

We provide the marketing architecture and execution to build strong connections with providers and patients that transform insights into actions, and brand aspirations into category leaders. That translates to big wins for our clients and often for us.