Our Proven Approach
Medtech companies are competing in a new business landscape.
We focus on solving your toughest business challenges by uncovering and leveraging your greatest strengths to create—not just capture—value in the new outcomes-based healthcare environment.
From start-ups to Fortune 500 companies, we’ve been part of our clients’ biggest milestones. We bring a rare blend of first-hand knowledge, deep functional expertise and our proven Category Design approach to build capabilities for success. When you have the right team working with you, extraordinary things will happen.
- Cosmetics & Aesthetics
- Eye Care
- General Surgery
- Gynecology & Women’s Health
- Orphan Diseases
The Grey Matter Impact
We provide the marketing architecture and execution to build strong connections with providers and patients that transform insights into actions, and brand aspirations into category leaders.