Why

Win with Grey Matter

In today’s world, it’s no longer enough to develop great products.

We practice the discipline of Category Design to offer innovative medtech companies a new game plan to grow their market share, thought leadership, and brand dominance.

Create strategic and integrated plans that minimize financial risk

Focus on generating the best ROI for your business

Benefit from our proven results and metric-driven programs

Invest in the right strategies to drive business performance

Our Proven Approach

Medtech companies are competing in a new business landscape.

We focus on solving your toughest business challenges by uncovering and leveraging your greatest strengths to create—not just capture—value in the new outcomes-based healthcare environment.


From start-ups to Fortune 500 companies, we’ve been part of our clients’ biggest milestones. We bring a rare blend of first-hand knowledge, deep functional expertise and our proven Category Design approach to build capabilities for success. When you have the right team working with you, extraordinary things will happen.

THERAPEUTIC EXPERTISE:

  • Bariatrics
  • Cardiac
  • Cosmetics & Aesthetics
  • Dental
  • Diabetes
  • ENT/Otolaryngology
  • Eye Care

  • Gastroenterology
  • General Surgery
  • Gynecology & Women’s Health
  • Neurology
  • Orphan Diseases
  • Robotics
  • Urology

The Grey Matter Impact

We provide the marketing architecture and execution to build strong connections with providers and patients that transform insights into actions, and brand aspirations into category leaders.

inx Medical

Read Case Study

Novasys Medical

Read Case Study

Intersect ENT

Read Case Study