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What Medical Marketers Need to Know: Google's Symptom Checker
What Medical Marketers Need to Know: Google's Symptom Checker

According to a 2013 Pew study, about 72% of Americans search for health information online with about 35% looking for...

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What Matters July: MedTech News You Need to Know
What Matters July: MedTech News You Need to Know

Drugs by Amazon and deeper sleep by way of brain freeze: Read the latest in MedTech news in What Matters: July.

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The Components of Becoming a Category King
The Components of Becoming a Category King

Category Kings are reinventing the status quo. They are telling a story that says, “We’re not a business, we’re a...

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Ten4Ten Innovator Campaign
Ten4Ten Innovator Campaign

Grey Matter Marketing Expands Agency Leadership and Launches Ten4Ten Innovator Campaign to Mark Agency’s 10th...

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What Matters June: MedTech News You Need to Know
What Matters June: MedTech News You Need to Know

Pushing drugs, quitting jobs, and breaking up: The latest in Med Device news. Plus more big news: We’re unveiling our...

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What Matters May: MedTech News You Need To Know
What Matters May: MedTech News You Need To Know

Getting old sucks... Now you can dye your hair but you can't dye your heart. Why it matters and other breakthroughs...

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What Matters April: MedTech News You Need to Know
What Matters April: MedTech News You Need to Know

Bacteria taking a cue from from the 80s and 90s, Amazon's Echo or Alexa, brings the doctor to you, get medical advice...

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Creating an Irreplaceable Company
Creating an Irreplaceable Company

A brand is not a logo. It is not a corporate identity. It is not a product. A brand is, in essence, the gut feeling...

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