Join Squad GMM
We’re an entrepreneurial healthcare marketing agency purpose-built to leverage brain science to drive behavior change and modern healthcare solutions. We are bold, honor both the right and left brain, always up for the challenge, and like to have fun while we’re at it.
We’re also a place where your voice and your vision can make a singular difference every day. A place where people aren’t just in it for the paycheck, but want to do what matters—for patients, for our clients, for yourself. Sound like you?
Our Culture
We’re not just experts, we’re people. And we value people. And things we think matter, like building relationships, stretching our experiences and intelligence, having fun, and treating others with respect.
Grey Matter is a certified women-owned business with a desire to intentionally leverage a broad collection of perspectives, backgrounds, and talents that lead to better decision making and, in turn, greater success. We believe diversity and inclusion are key to a healthy business—and life.
Grow With Us
Sure, we use annual performance reviews as a chance to discuss employee growth and development. But we continuously ask ourselves how we can do things better, have a deeper understanding of issues at hand, and be more efficient and effective—as individuals and for our clients. You’ll be guided and mentored by senior leaders committed to advancing your career and developing your potential.
We encourage and financially support the pursuit of knowledge (technical and personal development), offer frequent opportunities for feedback and 1-on-1s with anyone you want, whenever you want, so you can grow with us.
Grey Matter Marketing is not your typical healthcare PR and marketing agency—and we’re proud of that! We’re behavior-change experts. And yes, that’s as powerful as it sounds.
We work to understand how people think, so we can influence what they do. It’s not magic. It’s science. Brain science to be exact. We offer life sciences companies of all stages an innovative business strategy to create a unique company, an unrivaled product, and an entirely new market space to dominate—all in the pursuit of creating healthier, happier, and longer lives.
Grey Matter Marketing isn’t satisfied with anything less than our best, so it makes sense that we only hire the best. We’ve always been a fully remote organization so know a few things about how WFH should actually work. That means your home base can be your sofa, your favorite café, or a (WIFI-equipped) cabin in the woods. All you need is your brain, can-do attitude, and a laptop. We’re looking for people who want to do inspired work for a higher purpose. We’re a rapidly growing agency offering valuable insights and ideas to companies who are challenging the status quo to enhance patient lives and the delivery of healthcare.
If you want to make an immediate impact while working in a fun, fast paced, and supportive environment, you’ve come to the right place.
The Perks
First and foremost, we are fully remote, so no need to worry about commuting into an office! Also, we offer all the traditional benefits but next level it.
- Competitive compensation
- Health benefits
- Confidential Employee Assistance Program (EAP)
- Generous PTO and flex-time policy
- Life insurance
- 100% remote company—you can literally work anywhere with just your laptop and an internet connection
- Training & career development opportunities
- Referral bonus program
- Adoption assistance stipend
- WFH stipend
- Headspace subscription
- Medium subscription
- Off-site company events for learning and fun
- Flat organizational structure
- Ego-free, open-door policy
- Annual charity donation of your choice
- Remote IT support
Current Openings
We are seeking a savvy and motivated Assistant Director of Digital Marketing who is eager to advance their career and able to spearhead programs that drive engagement across digital channels, primarily LInkedIn.
- This is an integrated digital marketing role requiring the ability to blend strategic thinking, problem solving, and creativity with extensive hands-on, detailed-oriented execution and analytics which leads to business results for our agency and our healthcare / life sciences clients. It is not an e-commerce position, nor is it exclusively focused on paid search.
As the ideal candidate, you will have specific agency experience in the Life Sciences industry targeting provider and patient audiences, primarily in the B2B arena.
You will have the ability to see the big picture of a company’s challenge, and an understanding of how to apply a combination of experience in social media, content marketing SEO, and website management, to tell impactful stories using creativity, analytics, marketing, and communications skills to digitally drive key messages forward in meaningful ways.
This role is responsible for managing and implementing digital marketing across channels – primarily LinkedIn – and works as part of a larger agency team to facilitate integrated marketing communications campaigns.
Who’ll Love This Job:
- A builder: You can see where the puck is going and can lay the framework for implementation, guiding delivery, and client expectations too! You are an architect who looks beyond the foundation to connect the dots for digital marketing optimization.
- A rising omnichannel activator: You have formed a good understanding of digital marketing and wants to continue to delve deeper into learning and leading various digital practices (web, email, advertising, social media), keeping abreast of developing trends and updates.
- A cool cucumber: You understands how to operate successfully and offset the pressure associated with tight deadlines and quick turnaround times while remaining a solutions-oriented partner for our team and clients.
- A doer: You don’t wait for someone else to fix things. You think strategically about problems and recommend how to avoid setbacks and snags to relevant parties. Communication is key!
What You’ll Do:
Working as part of an integrated team, fully entrenched with the day-to-day execution of communications programs, you will:
- Manage the conception, execution, and implementation of digital marketing initiatives (organic/paid social media, email, and web); ensure objectives are aligned with the client’s goals; and follow the industry standards of excellence and best practices
- Enhance customer experience and improve targeted, personalized, and relevant campaigns across each audiences’ journey in collaboration and partnership with internal and external stakeholders in the development of digital creative, messaging and tactics that resonate with target audiences
- Identify and lead the optimization of campaigns (organic, paid, email), digital infrastructure (e.g. apps, websites) and processes
- Set campaign goals, continuously measure KPIs, and optimize digital marketing initiative performance, establishing benchmarks and recommending strategic opportunities for optimization to surpass client expectations
- Perform research and analysis for digital marketing initiatives to support the overarching campaign strategy
- Collaborate with internal team and client peers to identify and support strategic solutions
- Build clear and concise presentation decks and present them to clients
- Support business development opportunities
Required Skills & Experience:
- Bachelor’s Degree in Marketing or related fields
- 8+ years of experience in social media marketing
- 6+ years of experience in email marketing
- 5+ years of experience in website management using WordPress or equivalent CMS
- 6+ years of experience with client management
- 2+ years of experience in video editing
- Experience with LinkedIn Ads Manager (other social media ad management tools are a plus)
- Knowledge of Google Analytics, Google Search Console, WordPress
- Advanced knowledge of social media analytics, especially on LinkedIn Analytics
- Experience with Hootsuite or equivalent social media management tools
- Experience with email marketing tools (i.e., Mailchimp, Hubspot, etc.)
- Experience with Asana or equivalent project management tools
- Experience with Canva or Adobe photoshop or equivalent graphic design tools
- Ability to create effective video content with video editing programs
- Ability to communicate in a responsive and timely manner with the internal team via Slack
- Proficient with Microsoft Office, Google Suite, and project management tools
- Comfortable using time tracking tool (i.e., Harvest), project management software (i.e., Asana), and communication app (i.e., Slack)
Optional Desired Skills:
- Experience working with complex B2B sales processes in a regulated industry or medical device/pharma industry preferred
- Experience managing ad campaigns on LinkedIn and X (formerly Twitter), including providing recommendations for appropriate channels based on client program objectives and audience engagement opportunities
- Experience managing and executing influencer partnerships
- Strong reporting and analysis experience with a knack for translating the data into easy-to-understand decks
Personal Skills:
- Exceptional time management and project management skills, including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities
- Exceptional project management skills: demonstrated ability to perform under pressure to meet deadlines, prioritize and manage detailed budgets
- Strong, professional verbal communication
- Excellent writing and creative content skills
- Ability to work independently and in a team environment
- Strong attention to detail
- Entrepreneurial operators who drive toward solutions and have an ownership mindset
- Positive, can-do attitude; likes challenges
- Team driven
- Adept at learning new tools and technologies
- Strong problem-solving, organizational, analytical and critical thinking skills
- Individuals who inspire excellence in themselves and those around them
- Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
- Stay current on industry issues that directly and indirectly affect these workstreams and the broader digital work
- Ability to remain engaged and communicate with colleagues and clients in a remote environment” as a desired skill
- Knows how to have fun while doing great work