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Grey Matter Marketing is not ordinary.

We don't play it safe. We’re bold and brave. We embrace the tough and uncomfortable.

Because we believe patient care can be better. Today it’s not enough to be different; you have to make a difference. Sameness doesn’t build greatness. We help our clients succeed by doing what matters to improve patient lives and the delivery of healthcare.

The Grey Matter Difference

We get medical device and technology. We are comprised of true industry veterans. We have walked in your shoes and know what keeps you up at night.

We are lean, nimble and scalable. We perform at a level you need without the cost or sluggishness of a big agency. You always get the A-team.

We can serve as a strategic marketing partner, tactical executor, or interim corporate marketing role to address your critical business needs.

The Grey Matter Team

We bring insight, deep functional expertise, and a proven approach to deliver a real impact. 
Our clients expect exceptional results from us and we succeed by helping them do what matters.

Holley is a top-performing and award-winning professional with a distinguished 20-year medtech career meeting key performance indexes in highly competitive and demanding markets. She has embodied the roles of strategic planner, branding champion, and customer retention expert, with a proven record of capturing new markets, impeding competition, and accelerating revenue growth. She was named the 2006 Medical Marketer of the Year by the Medical Marketing Association and worked in the product marketing, marketing communications, and public/investor relations functions for several publicly traded medical device companies, such as Allergan and Intuitive Surgical, with both domestic and international responsibilities. In 2006, Holley founded Grey Matter Marketing, the first medtech brand performance agency designed to help companies achieve and sustain an unfair competitive advantage. She resides in the Bay Area but will always call the South home, so don’t be surprised if you get an email from her with “y’all” in it.

V.A.'s ability to merge customer insights, science and market dynamics to drive unique strategy have resulted in a robust and diverse background in medtech. Over the last 15+ years, V.A. has worn many hats, ranging from market research, to copywriting and project management—experiences that make her the strong and hands-on client services and strategy lead she is today. V.A.’s understanding of complex disease states and molecules has led to great success in high-science categories such as oncology, HIV, multiple sclerosis, and pulmonary arterial hypertension. Her ability to merge complex science with marketing strategy has led to the successful launch of multiple market leading brands for Actelion, Novartis (U.S. and Global), Sanofi Aventis, Tibotec, and TEVA. Her wins in the pharmaceutical aspect of medical marketing have made her a natural in the medtech space as she brings a fresh perspective and established experience. When V.A. isn't making big medtech marketing moves, she can be found hosting family dinners to test out new recipes or out hiking with her daughter.

From disease awareness to high profile health campaigns, Laurie’s expertise is developing strategies that drive top-tier cross-platform coverage. Laurie has placed national health focused stories in The New York Times, Associated Press, USA Today, NBC TODAY show, The Doctors, LIVE!, The View, Forbes, Mashable and U.S. News & World Report, to name a few. Outside the office, Laurie treasures her time with family. Her “tween” twins keep her on her toes while “educating” her on the latest technology today!

Valerie is an industry veteran, jumping into the medical device industry straight out of college and never looking back. As Director of Brand Strategy and Client Services, Valerie thrives on solving our clients' "wicked problems" and being their go-to source for strategy and big ideas. Her areas of expertise include direct-to-patient strategy and digital multi-channel marketing, among others. When she’s not working, Valerie enjoys sipping on a hot cup of coffee, teaching marketing courses at a few local colleges, and getting a healthy dose of exercise on the soccer field.

For Ronda, medical technology marketing isn’t just a job; it’s a chance to meet those in the medtech industry who are truly making a difference in peoples’ lives. For 15 years, Ronda has enjoyed working collaboratively with clients, and learning about their innovations is a passion. Ronda has deep expertise in practice building, patient and provider education and market research, which she draws upon when managing strategic projects with the account teams. Wearing two hats at Grey Matter, Ronda is also the glue that keeps the company together, managing the day-to-day company operations. Outside of work, Ronda enjoys cheering on her children at sporting events, and beach runs with her Italian Greyhound, Lollipop.

Kiara’s background in digital and social media marketing allow her to develop creative marketing solutions for clients. She offers a unique psychological perspective to marketing with an emphasis on psycho-graphics for identifying opportunities and driving real results. Kiara dedicates herself to creative thinking and actionable analysis in all of her work. When she’s not developing marketing and content strategies, she is found at the nearest beach, hiking trail or park.

Why Grey Matter Succeeds