The Grey Matter Difference
We get medical device and technology. We are comprised of true industry veterans. We have walked in your shoes and know what keeps you up at night.
We are lean, nimble and scalable. We perform at a level you need without the cost or sluggishness of a big agency. You always get the A-team.
We can serve as a strategic marketing partner, tactical executor, or interim corporate marketing role to address your critical business needs.
The Grey Matter Team
We bring insight, deep functional expertise, and a proven approach to deliver a real impact. Our clients expect exceptional results from us and we succeed by helping them do what matters.
Holley is a top-performing and award-winning professional with a distinguished 20-year medtech career meeting key performance indexes in highly competitive and demanding markets. She has embodied the roles of strategic planner, branding champion, and customer retention expert, with a proven record of capturing new markets, impeding competition, and accelerating revenue growth. She was named the 2006 Medical Marketer of the Year by the Medical Marketing Association and worked in the product marketing, marketing communications, and public/investor relations functions for several publicly traded medical device companies, such as Allergan and Intuitive Surgical, with both domestic and international responsibilities. In 2006, Holley founded Grey Matter Marketing, the first medtech brand performance agency designed to help companies achieve and sustain an unfair competitive advantage. She resides in the Bay Area but will always call the South home, so don’t be surprised if you get an email from her with “y’all” in it. LinkedIn
V.A.'s ability to merge customer insights, science and market dynamics to drive unique strategy have resulted in a robust and diverse background in medtech. Over the last 15+ years, V.A. has worn many hats, ranging from market research, to copywriting and project management—experiences that make her the strong and hands-on client services and strategy lead she is today. V.A.’s understanding of complex disease states and molecules has led to great success in high-science categories such as oncology, HIV, multiple sclerosis, and pulmonary arterial hypertension. Her ability to merge complex science with marketing strategy has led to the successful launch of multiple market leading brands for Actelion, Novartis (U.S. and Global), Sanofi Aventis, Tibotec, and TEVA. Her wins in the pharmaceutical aspect of medical marketing have made her a natural in the medtech space as she brings a fresh perspective and established experience. When V.A. isn't making big medtech marketing moves, she can be found hosting family dinners to test out new recipes or out hiking with her daughter. LinkedIn
Combining marketing, communications, and consumer experience, Trista is an expert in developing messaging that connects with the target audience while improving brand awareness and customer acquisition. From starting her career as a journalist, to leading the patient experience at a regional health system, and now crafting market growth strategies for med tech companies, Trista possesses a unique perspective that drives behavior change to advance healthcare innovation and adoption. This outdoor enthusiast often spends her leisure time with her husband and two young children. When the mountains are calling, Trista must go and have an adventure. LinkedIn
Emily is a results-oriented communicator with a passion for storytelling and healthcare. As an account executive, Emily ensures that our clients receive outstanding communication, and approaches problem solving with an entrepreneurial mindset. She has experience taking complex subjects and turning them into digestible messaging and materials to effectively drive conversations and conversions with target audiences. She’s refined her marketing skills by wearing a variety of hats to dive into data and identify opportunities for optimization to meet client goals. Her favorite part about her job is to own, define, and refresh clients’ brand voice, messaging, and positioning to ensure consistency of value propositions. Outside of work, Emily enjoys reading, staying active, and exploring San Francisco. LinkedIn
Not many people have the cutting-edge knowledge Patty brings to Grey Matter’s clients. She diligently digs through media outlets to identify the right one, the right editor, and the right pitch, ensuring it will land national, regional, or trade placement for clients. For several decades, Patty has been a noteworthy expert in public relations and marketing for B2C and B2B healthcare and medtech organizations. Whether the goal is to educate patients, inform clinicians and administrators, or attract customers and funders, Patty’s PR expertise advances client thought leadership, market conditioning, brand building, and lead generation. Beyond her WFH lifestyle is one filled with strolls around town, thrilling Phillies’ games, and time spent at the beach in Delaware with family and friends. LinkedIn
Beth’s background is based in mathematics, engineering, and non-profit operations. Since moving agency-side at Grey Matter and to the life sciences industry, she thrives on streamlining workflows and improving efficiencies and productivity so the team can focus on helping clients do what matters most. She has a deep understanding of what it takes to build and maintain a high-performing team and champions a work environment where each team member feels valued and supported. But don’t be fooled—Beth works hard and plays just as hard. Her extensive list of passions includes horseback riding in the desert and exploring new cultures and places worldwide. On any given day, she loves to cozy up with a good book or movie accompanied by a cup of coffee and her cat. LinkedIn
Erica "Eri" is a diversely talented digital marketing specialist with over 8 years of experience working across industries for both agencies and in-house teams. With a unique skill set in graphic design, copywriting, project management, and data analysis, she is an expert at executing complex digital marketing strategies. Eri has worked for various B2B and B2C organizations and has a proven record in driving both organic and paid traffic through omnichannel marketing campaigns with an emphasis on UX. When she's not serving GMM clients, you can find her gardening, reading, and entertaining guests. LinkedIn
Morgan’s curiosity, creativity, and love of the written word drive her desire to craft dynamic stories that set clients apart and resonate with stakeholders at all levels. She is skilled at distilling complex technical information into clear, compelling messages and enjoys the challenge of finding exactly the right corner of the media landscape to highlight clients’ latest innovation. Morgan has PR, social media, and strategic communications experience in the consumer technology and B2B software, manufacturing, and life sciences industries. When she’s not working, you can find her at a concert, spending time in nature, diving into a good book, or caring for her many houseplants. LinkedIn
Why Grey Matter Succeeds
We love great work.
Good enough is never acceptable.
We love open-mindedness.
Everyone's opinion is valuable and we welcome new ideas.
We love work-life balance.
We work hard so we can play hard. #truth
We love being a team.
We've got an awesome squad, which makes it way more fun to work together.
We love metrics.
If we cannot measure it, we probably should not do it.
We love accountability.
We own it. All of it.