INSIGHTS & TOOLS that engineer belief and accelerate adoption.
Latest Insights How to Accelerate Adoption and Scale Growth
What Matters to Life Sciences Leaders
Across podcasts and industry forums, executives are questioning long-held assumptions about product adoption and launch growth. Explore these recent conversations:
How to Win in the New Healthcare Economy
These short videos explain the ideas shaping our perspective on product adoption and launch growth—from the Product Adoption Lie to engineering market belief and reaching the commercial inflection point.
Strategic Resources for Launch Leaders
These resources expand on the ideas shaping our perspective on product adoption, market belief, and commercial growth.
Explore Launch Codes, articles, white papers, and diagnostics designed to help leadership teams avoid the Product Adoption Lie, assess risk and prepare markets for adoption.
White Paper
The Proven Strategy for Adoption & Growth That No One Talks About
Launch Code
Why Strong Launches Still Flatten (Apr '26)
Boardroom Brief
Strong Launches Don’t Guarantee Growth. Belief Does. (Apr '26)
White Paper
The Commercial Growth Framework: How to Accelerate Adoption and Scale Growth (Apr '26)
Article
Belief Is the Real Growth Constraint (Mar '26)
Article
LSI 2026: The Industry Is Starting to See the Real Problem (Mar '26)
Article
When Growth Compounds (and Why It Usually Doesn’t) (Mar '26)
Launch Code
Engineering Belief: What Determines Whether Growth Accelerates (Mar '26)
Boardroom Brief
The Belief Engineering Sequence (Mar '26)
Article
Why Most “Predictable Revenue” Plans Break Under Pressure (Feb '26)
Article
Why Forecasts Break After Q1—Even When the Plan Was “Right” (Feb '26)
Article
Early Corrections Are Quiet. Late Ones Aren’t (Feb '26)
Article
Why AI Makes Venture Capital More Vulnerable, Not Smarter (Feb '26)
Article
Where Margin of Safety Shrinks First (Feb '26)
Launch Code
The Launch Readiness Gap: What Teams Miss Until It’s Too Late (Feb '26)
Boardroom Brief
The Launch Readiness Gap: What Teams Miss Until It’s Too Late (Feb '26)
White Paper
The Product Adoption Lie: Why “Better” Products Still Struggle for Adoption—and How to Avoid It (Feb '26)
Article
When Momentum Masks Exposure (Jan '26)
Article
Confidence vs. Evidence Is a Leadership Problem (Jan '26)
Diagnostic
Product Adoption Lie Diagnostic (Jan '26)
Boardroom Brief
The Product Adoption Lie: Why Better Doesn’t Win (Jan '26)
Launch Code
The Product Adoption Lie: Why Better Doesn’t Win (Jan '26)
White Paper
GMM 2025 State of Life Sciences C-Suite Report (May '25)
Article
The 5-Step Roadmap to Market Domination: How Life Sciences CEOs Can Make the Competition Irrelevant (Feb '25)
Article
The 5-Step Roadmap to Market Domination: How Life Sciences CEOs Can Make the Competition Irrelevant
Article
Navigating the New Healthcare Economy for Reliable Growth (and Revenue!)
White Paper
GMM 2024 State of Life Sciences C-Suite Report (Jun '24)
Article
The Overlooked Linchpin to Accelerate Commercial Success
Article
The Elephant in the Room at JPM: Exclusive CEO Insight
Article
Why Most Product Launches Fail: A Brain Science Perspective
Article
Stand Out to Investors: Mastering Differentiation for Life Sciences Companies
Article
The New Reality: 15 Business Insights to Future-Proof Your Life Sciences Company
Article
How Purpose-Driven Brands Win (3 Questions to Clarify Your Brand’s Purpose)
Article
Why Sales and Marketing Hate Each Other and How to Fix it For Revenue Growth
Article
How to Increase Your Odds of a Successful Product Launch Post-Pandemic (Dec '20)
Article
The Surprising Truth About Marketing Before FDA Approval
Article
The Components of Becoming a Category King
Diagnostic
Becoming a Categoy King Workbook
Article
Creating an Irreplaceable Company
Diagnostic
Creating An Irreplaceable Company Workbook
Article
Creating an Unfair Competitive Advantage with Category Design
Diagnostic
Create Your Unfair Competitive Advantage Worksheet
Article
The Key to Market Domination
Article
The Power of Positioning to Increase Revenue