Social media. You’ve heard of it, right? You know, all that stuff that kids do. Facebook, Instagram, YouTube, Twitter or is it Tweeter? Unless you’ve been living under a rock, social media isn’t just kids' stuff. It’s the real deal and a REAL marketing tactic that if you are not employing at this stage of the game, you are, as kids would say, “so last year. “ But hey, if you are reading this, you found us via some sort of social-media channel to get to this blog, so you are not actually under a rock.
At Grey Matter Marketing, we specialize in helping medical technology companies leverage social media to drive business and compete effectively in the new era of healthcare. As such, in part 1 of our five-part eBook series we outline how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Stay tuned for our next eBook chapter on SEO, which is Search Engine Optimization, not a band you used to listen to way back when.