In The Know, Issue #6

2 min read

COVID has disrupted everything.

It’s made reaching customers more difficult. It’s made companies rethink how to deploy their human and capital resources to rise above the noise and find a smart pathway forward. And it’s made marketing teams more nimble to educate and engage with customers where they’re now spending more time than ever: on social media.

For many life sciences companies targeting HCPs and hospital executives, that social media platform is LinkedIn. Now more than ever, you’ll need to put more effort into being a helpful and understanding partner in a community rather than simply a product or service provider. This means not only spending time educating and entertaining your customers but also engaging with them and helping them have meaningful interactions with their peers.

One of our key jobs is to keep you in the know and on top of your game. That’s why we’re highlighting two new LinkedIn features you should be taking advantage of to build relationships with customers and your company’s visibility, which is crucial right now.

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If you’re still looking for more ways to attract, sustain, and engage your audience, check out, “Rethinking Sales Drivers in the Coronavirus Era and Beyond”. Stay tuned for future In The Know issues to help you stay on top of industry trends.

Grey Matter Marketing is a full-service, award-winning PR and marketing agency working exclusively with healthcare companies. We leverage brain science to ignite action, change behavior, and create brand loyalty. We deliver the expertise and experience so clients can make better business decisions and see better business results. 

How can Grey Matter Marketing accelerate your vision for success? Click here to call, email or fill out the form to learn more.

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