Think back to this morning. What was the first thing you did? We bet it was check your smartphone. In fact, your phone probably woke you up in the first place, didn’t it? For most of us our mobile device is our best friend and constant companion. We look up the weather, read our emails, go shopping, and search for information all from a tiny hand held device.
Defining mobile as a channel strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document and communicate.
A mobile device is arguable the closest you can get to your customer. There is no other device as personal (everybody has their own individual phone), as pervasive (is with you all of the time), and provides the opportunity for proximity (we hold it in our hands and keep it in our pockets/purses). As marketers seek to understand, and leverage, the customer’s path to purchase, mobile devices have the potential to be a tremendous enabler.
“Ok Google now, tell me to reach my target audience on mobile.” – If only it were that easy!
At Grey Matter Marketing, we specialize in helping medical technology companies leverage digital marketing to drive business and compete effectively in the new era of healthcare. Part three of our five-part series shows medical technology professionals how to leverage mobile marketing to enhance their digital marketing strategy to reach, interact with and influence customers. Even more importantly, it gives readers the supporting evidence needed to recommend specific mobile strategies to management and internal legal and regulatory teams.
Stay tuned for our next eBook chapter on email marketing!
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