Reality Check and New eBook on Digital Marketing for Med Tech Companies

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January 06, 2014

Digital Marketing GuideWell hello, Reality. It seems as if you’re back. Mondays are hard enough, but the first Monday of the year, following a long holiday break? Well, that’s just downright brutal. And this whole “polar vortex” is just adding insult to injury.

So you've got two choices. You can procrastinate and look at these (because who doesn't want to see a hedgehog taking a bath), or you can download this and get the year started off on the right foot by impressing your boss with your knowledge and expertise about how to leverage digital marketing to succeed in the new business climate med tech companies are facing.

In the spring of 2013, Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing.

The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.

Download the introductory chapter here.

In the coming months, we will be releasing additional chapters of our eBook that cover topics such as:

Stay warm and let's make 2014 awesome!

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