Overheard at GMM HQ
“Make it digital, make it useful.” - Cortney Cino,
on how to empathize with physicians to execute mindful marketing during COVID-19
.What the Industry is Buzzing About
Helping the Helpers
As if being on the frontlines of fighting COVID-19 while rationing an insufficient supply of PPE wasn’t already giving healthcare workers enough of a headache, many look like they’ve been in a bar fight after wearing their mask all shift long. Leave it to a 13-year-old Boy Scout to MacGyver a solution.
Why It Matters
The Scout designed a 3D-printable guard that provides an alternative to securing face masks behind ears. After his design went viral on Facebook, he made it public so anyone with a 3D printer could produce them. We may be battling COVID-19 in our present, but like Whitney Houston (RIP, Queen) said, “I believe the children are our future,” and the future is still bright folks.
Bringing the Bedside Manner
Medical workers on the frontlines of fighting COVID-19 have started securing photos of their smiling faces on their chests to humanize their face shields for patients. If a picture is worth a thousand words, what is actual human connection worth?
Why It Matters
The trend, which took off after an Instagram post by respiratory therapist Robertino Rodriguez went viral, puts people at the forefront of the global pandemic, not PPE (or panic or politics). “A smile goes a long way in comforting a scared patient―bringing some brightness in these dark times,” he remarked.
Not Your Average Walk-A-Thon
A former British Army Captain set out to walk 100 laps with a goal of raising $1,250 for the U.K.’s National Health Service and ended up raising a cool $9M instead. NBD. Oh yeah, and he pulled this off a few days before his 100th birthday. YOU GUYS.
Why It Matters
Tom Moore, who also happens to be a British WW2 veteran, has been inspired to continue fundraising with another 100 laps in 10-lap daily increments. The money will go to NHS Charities Together, a collective that supports the medical staff, volunteers, facilities, and patients of Britain's publicly funded healthcare system. We love you, Tom.
GOOD TO KNOW
Madonna once said, “A lot of people are afraid to say what they want. That's why they don't get what they want.” Ninety-three-year-old Olive Veronesi, who drinks a can of beer every night (for the “vitamins,” obvi), is clearly not one of those people. Running low on cold ones and quarantined inside, she held up a sign to her window and the good people of Coors Light delivered.
