What Matters November: MedTech News You Need to Know

written by

October 31, 2017

Overheard at GMM HQ

"I've been perfecting my role as the center-of-attention for decades, so this feels like the next logical step." – Ronda Fallon, on the shift to a patient-centric model of healthcare.


WHAT THE INDUSTRY IS BUZZING ABOUT

THIS IS YOUR BRAIN. THIS IS YOUR BRAIN ON FOOTBALL.

As the conversation surrounding the prevalence and severity of head injuries in football mounts, researchers at Boston University have determined how to detect chronic traumatic encephalopathy (CTE) in living patients—a significant breakthrough in understanding a disease that has so far only been detectable postmortem.

THAT'S GONNA LEAVE A MARK

Not only did researchers discover elevated levels of biomarker CCL11 in patients with CTE when compared to controlled groups, they also observed a positive correlation between the degree of elevated CCL11 levels and the number of football seasons played. The award for most games played just got real confusing.

THE 411

It's not known yet whether the detection of elevated CCL11 levels is an early or late finding in the CTE disease process, but the discovery represents a breakthrough in the ability to diagnose CTE in living patients—a necessary finding for developing treatment options.

TWEET THIS STORY


NOT YOUR MAMA'S VENDING MACHINE

The latest trend hitting college campuses? Vending machines that dispense Plan B, the emergency contraceptive that delays the release of an ovum, potentially preventing pregnancy when taken within 24 hours of unprotected sex. Pairs well with Snickers and Diet Coke.

SERIOUSLY? VENDING MACHINES?

Yup. Although Plan B is supposed to be available over the counter without a minimum age requirement, many pharmacies don't follow these guidelines or, in the case of on-campus health centers, are closed on weekends when demand is highest. At around $25 a pop for Plan B, vending machines increase access and convenience. Millennials have a thing for convenience, you know.

THE 411

Stanford is the latest university to install a wellness-oriented vending machine, following the University of California at Santa Barbara and Davis, as well as Pomona College and Shippensburg University. College kids have it so easy these days, amiright?

TWEET THIS STORY


RISKS INCLUDE DRY MOUTH AND NOT GIVING A F$@K

A recent report published in Nature Human Behavior explores the response by consumers to the laundry list of possible side effects included in DTC pharmaceutical ads. The report found that the comprehensive and seemingly endless lists "diluted consumers' judgments of the overall severity of the drug's side effects."

EPIC FAIL ALERT

While the FDA mandates the inclusion of all possible side effects in DTC drug ads, ostensibly to properly educate and caution patients, the report authors argue that the "argument dilution effect"—in which information of little consequence dilutes the value and importance of information about more serious consequences—actually has a near opposite effect, making the risks seem altogether inconsequential. Oops.

THE 411

This study found that patients responded with a higher understanding of actual risks when the more severe possible effects were presented more prominently with lesser side effects like dry mouth. This just in: People will usually take the risk of anal leakage or suicidal thoughts more seriously than the risk of a hangnail. It's science.

TWEET THIS STORY

GOOD TO KNOW

There's a skullcap vs. bouffant debate raging in OR's across the country and IT. IS. UGLY.

Based on what you have read, we think you might like these posts as well

What Matters October: MedTech News You Need to Know
What Matters October: MedTech News You Need to Know

Print a new kidney and then microchip it: The latest in medical device news in What Matters: October.

Read More
What Matters September: MedTech News You Need to Know
What Matters September: MedTech News You Need to Know

Get this month’s hottest medtech news in What Matters: September.

Read More
What Matters August: MedTech News You Need to Know
What Matters August: MedTech News You Need to Know

Just smelling food could make you fat. . .learn more and get more of this month’s hottest MedTech news in What Matters: August

Read More