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Part 3: Mobile

Digital Marketing
Guide

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Part 3: Mobile | Digital Marketing Guide

A mobile device is arguably the closest you can get to your customer, without coming face-to-face. Defining mobile as a channel, strategy or technology doesn’t quite do it justice. Mobile is how we behave. It is how we live, research, document, and communicate. As marketers seek to understand and leverage the customer’s path to purchase, mobile devices have the potential to be a tremendous enabler.

Part three of our five-part series discusses how to communicate and engage with audiences in an interactive and relevant manner through a mobile device or network.

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