If you love Category Design as much as we do, check out this book.
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies that give us new ways of living, thinking or doing business, often solving problems we didn't know we had.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
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