Services

Category Design

If you think having the best product is all you need, you’re going to lose.

To win in the new marketplace, you can’t rely on incremental product improvements and a retail/detail sales force to succeed. Winning today is about inventing a whole new game: defining a new market category, and developing it to dominate.

Create strategic and integrated plans that minimize financial risk

Focus on generating the best ROI for your business

Benefit from our proven results and metric-driven programs

Invest in the right strategies to drive business performance

Most companies assume a great product or service requires no marketing investment. But if your customers don't see how you solve their problem, you'll never rule the market. The Category King achieves higher growth rates, margins, and market valuations over their competitors—and becoming one is not luck.


Whether you're launching a new product, looking for a strategic partner, raising another series or just growing revenue, Category Design is your new strategy to become a Category King. If you don't have an unfair competitive advantage, don't expect unfair success.

Additional Services

We translate your vision and objectives into effective strategies and metric-driven tactics to build demand, increase revenue, achieve a sustainable competitive advantage, and win as Category King.

  • Market Research
  • Stakeholder Interviews
  • Social Listening
  • Brand Audit
  • Segmentation Analysis
  • Competitor Analysis
  • Category Design and Blueprint
  • POV Platform
  • Brand Positioning
  • Key Messaging
  • Market Conditioning Plan
  • Product Launch
  • In-line Product Strategy
  • DTP Program Design
  • Brand Identity
  • Creative Design
  • KOL Development and Management
  • Website Development
  • Sales Tools
  • Provider and Patient Education
  • CRM/Lead Nurturing
  • Social Media
  • SEM/SEO
  • Public Relations