Well, since none of us won the colossal $1.6 billion Powerball drawing, I suppose we need to get serious about implementing a winning marketing plan for 2016. As a savvy med tech marketer, you probably set some lofty digital marketing goals this year and are eager to get started on a bevy of fresh ideas. However, in order to start the year on the right foot, it’s important to reflect on what we learned about the rapidly changing digital marketing landscape over the past year. Read on to learn about the state of digital marketing in the medical technology industry today and how the most effective marketers stand out.
Back in 2013, Grey Matter Marketing polled over 100 medical technology marketing departments to discover which digital marketing strategies they implemented, and to what degree of success they had. The survey sample included companies ranging from startups to enterprise organizations, in the medical device, pharmaceutical and diagnostic industries.
Key challenges to adoption
Most effective digital marketing channels
Using this information, we published a series of eBooks which contain best practices for several primary topics of interest to med tech marketers, such as: SEO, Social Media, Mobile Marketing, Email Marketing and Content Marketing. We are proud to share that we just received an Honorable Mention in the Ragan and PR Daily's Content Marketing Awards for Best Content Series.
There was so much good information gleaned from the survey that we decided to conduct a second one in 2015. Digital marketing is rapidly evolving, and we were eager to see how med tech marketing departments incorporated digital marketing as part of their overall strategy during the past 24 months. We analyzed the responses and crunched the numbers to bring you this comprehensive report. The report provides excellent insight into what has changed, and how your peers plan to use digital marketing to reach their growth and sales goals in the future.
As you build out your 2016 master plan, we encourage you to reflect on what 2015 revealed about the most effective ways digital marketing helped you reach your target audience, and increase sales, and where it fell short. Grey Matter Marketing’s Digital Marketing for the Medical Technology Industry Trend Report provides you with key insights from your peers that will help you confidently tackle your marketing resolutions in the new year!