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MedTech Media Training: Make Your Point Like a Pro [Infographic]

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July 27, 2016

What medical device or healthcare company doesn't want to be in the limelight? You want news coverage and physicians, patients and investors talking about your innovative technology. A compelling story can generate interest and revenue if it connects with your target audience. But to ensure that, you need to make sure your key messages are being heard. To help you do that, we've created a downloadable Media Preparedness Checklist and the Make Your Point Like a Pro Infographic that you can use for your next interview opportunity.

The best media interviews, whether for traditional or digital channels, demonstrate why your medical device or med tech product is valuable and better than competitive options. A one-to-one interview with a member of the media is a unique opportunity to expand the story surrounding your latest product announcement, allowing you to add color, context, and up-to-the-minute data of its significance to the medical community. The outcome of a well-delivered interview can have extremely positive effects on adoption rates and overall perception of your product.

The Secret to a Successful Media Interview

The most important thing to remember when preparing for an interview is to focus on a successful outcome: delivering your story in a compelling, concise manner that leaves your interviewer with a clear idea of how to tell your story.

Below, we've gathered a few of the tried and true best practices for delivering a media interview like a pro.

Before the Interview

During the Interview

After the Interview

When marketing in the healthcare industry, successful interviews are often the start of continued and mutually beneficial relationships between companies and journalists. Use this tip sheet and the Make Your Point Like a Pro Infographic below to help you optimize the opportunity.

Learn the secrets to delivering a media interview like a pro by downloading the Media Preparedness Checklist now!

Make Your Point Like a Pro Infographic

When marketing in the healthcare industry, successful interviews are often the start of continued and mutually beneficial relationships between companies and journalists. Use this Make Your Point Like a Pro Infographic to help you optimize the opportunity.

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