Ten4Ten Innovator Campaign

Grey Matter Marketing Expands Agency Leadership and Launches Ten4Ten Innovator Campaign to Mark Agency's 10th Anniversary

Agency to Provide 100 Hours of Free Strategic Marketing Consulting to 10 Life Sciences Startups

SAN FRANCISCO, Calif. (June 13, 2017) — Grey Matter Marketing, the first women-led medtech marketing performance agency, welcomes biotech industry veteran V.A. Lopes as Senior Vice President, Client Partnerships and Brand Strategy. In this role, Lopes will oversee the company's client services, operations and strategy.

As Grey Matter Marketing celebrates its 10-year anniversary, they set their sights on optimizing their Category Design offering to medtech clients and begin to expand the offering into the biotech arena. Category Design is a new strategic business approach that works by creating new markets for companies versus competing in existing ones.

"Our purpose is to help our clients focus on doing what matters to grow their market share, thought leadership and brand dominance," said Grey Matter Marketing's President and Founder, Holley Malia. "Bringing Lopes on board is just an example of us living our purpose of having talented leaders in strategic roles. She is a fresh, perceptive thinker and a natural leader that will help build on our capabilities and expand our footprint into the biotech sector."

Lopes has been working with Grey Matter in a consultative role since July 2016. "My time at Grey Matter has been the most exhilarating of my career," Lopes shared. "I am grateful for the opportunity to be part of such a passionate organization and lead our Category Design competency to help our clients become legendary companies and brands," Lopes added.

To mark its 10th anniversary, Grey Matter Marketing also announced the launch of its Ten4Ten Innovator Campaign—an opportunity for 10 life sciences startups to receive 100 hours of strategic marketing consulting to help move select medtech ventures closer to their vision.

"In the world of healthcare, transforming the standard of care means getting payors, providers and patients to abandon what they know for something new. It's a herculean task that many life sciences companies shy away from, preferring instead to focus on incremental advancements," Malia commented. "But some companies rise to the challenge—and often they're not industry titans. They are scrappy startups who understand the importance of effective and efficient marketing to exceed business goals and drive customer demand."

Selected participants can choose from a series of strategies and metric-driven tactics to build demand, increase revenue, achieve a sustainable competitive advantage and dominate the market. Interested medtech startups can visit for application details. The application deadline is July 14, 2017. Finalists will be notified August 28, 2017.

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