What Matters 2021: Issue #5

2 min read

Overheard at GMM HQ

“A press release isn’t going to change whether you have a winning company or not. Not even a dozen will. But do you know what will? Being a ‘different’ company.” — Holley Miller on how legendary companies create, not compete.

E-blast or Bust?

Let’s face it. Most emails suck. From being bombarded by an overwhelming amount of emails (306.4 billion emails were sent and received in 2020 alone according to Social Media Today!) to being bored to tears by their lackluster copy. Whether these emails are coming from your company or another, there’s a lesson to be learned here. Emails that are worthy of anyone’s mindshare are intentional ones that tell a story—ones you’d want to actually read, not skim read.

Make It Matter

Storytelling in an email doesn’t necessarily mean creative copy per se. Going back to the basics, we need to look to psychology. The foundation of storytelling is connection and collaboration, which engage emotion thus creating a connection. This requires details. The more sensory and complete the better because they allow us to picture your idea like we’re watching a movie. Through this newfound common ground, your audience is able to step into your shoes and become a part of the narrative.

Test out storytelling in your next email campaign, and we promise you’ll see the difference. Send us screenshots of your results! You should aim to connect with your audience in a relatable way. Your audience will be more likely to recall your message, stay hooked longer and leave them with takeaways that are targeted to their needs, making them glad they stuck around until the very end of your email.

Words Tell but Animations Sell

There’s only so much that copy alone can do to sell your product or raise brand awareness. Blame it on Netflix, but people want to be entertained. Biteable’s 2021 marketing statistics shows that 53% of marketers say that video helps them raise awareness for their product and/or company. That’s probably because 90% of the information transmitted to the brain is visual. Approachable animations can be used to augment content on your company website, social media platforms, etc. by bringing complex concepts to life in ways that text and video can’t. Animation-rich content is a proven and relatively easy way to captivate your audience, provide key information and even drive sales. Sounds like a win-win for both your marketing and sales teams!

Make It Matter

Not really sure how animations apply to your company? Animations can be used for some of the following applications:

Your company has a message that is important and it’s vital your audience has a clear understanding. Tap into new forms of content to maximize your company’s message and access more of your market.

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