Overheard at GMM HQ
"The three pillars of my perfect weekend are sleep, brunch, and margaritas, but the three pillars of becoming a 'Category King' probably seem more useful."
– Mia Benenate, on what it takes to be king, as discussed in our latest blog.
WHAT THE INDUSTRY IS BUZZING ABOUT
THESE ARE NOT THE DROIDS WE'RE LOOKING FOR
With the number of non-paid caregivers on the rise as a result of an aging population and longer life expectancy rates (not to mention Medicaid cuts possibly on the way), you'd think digital services to support these caregivers would pose a win-win opportunity. Well so far, you'd be wrong. Recent research indicates that 58% of caregivers are unaware of the technologies available to help, and 56% haven't found a digital tool that addresses their specific needs.
HELP US HELP YOU
Caregivers were surveyed to determine what needs might be better met by digital tools, and answers ranged from the super practical (57% said access to medical records and test results would be "very appealing"), to the kind of heart-wrenching (37% would like something to help them feel less alone and guilty). Now we're feeling a little guilty we mostly use our phones for Instagram.
With an estimated 43.7 million people in the United States providing unpaid care to an adult or child, there's a huge market for medtech companies to meet real needs with digital tools that are accessible and useful. Figure. It. Out.
MAGIC 8 BALL SAYS...
A tool to predict individual outcomes in epilepsy surgery is in the works thanks to a $3.4M grant bestowed upon a team led by the Cleveland Clinic Epilepsy Center. A five-year collaboration aims to create an epilepsy surgery nomogram (ESN) using diagnostic technology and predictive modeling.
NEXT LEVEL UNLOCKED
The current tool for predicting epilepsy surgery outcomes is... your doctor's best guess. No really. Currently available data reflects "average" surgery success rates, while the new, enhanced risk calculator will factor in additional clinical, imaging, genetic, electrophysiological, and histopathological data for more individualized information.
"When completed, this project will generate the first objective, validated, user-friendly epilepsy surgery prediction tool," says the project lead. It's good to be first. It's also good to know if your surgery is likely to work out well. #Win-Win
A NEW VIEW OF THE NEURO LANDSCAPE
A team of French scientists has developed a high speed imaging technique that provides them an unprecedented view of the chemical nature of biological samples, in addition to information about the orientation of the detected molecules. They say discovery is less about new landscapes and more about new eyes, and this new tool certainly gives the eyes some discovery superpower.
I SPY, WITH MY SUPER HIGH-TECH EYE...
The new imaging technique, called high-speed polarization resolved coherent Raman scattering imaging (say that five times fast) is poised to better explain how and why certain medical conditions occur, particularly neurodegenerative diseases, and could be a useful diagnostic tool as well.
Dr. Evil was onto something... laaaasers.