May 02, 2019
Overheard at GMM HQ
""First you go through establishing a strategy, then you provide social currency, convey purpose, use emotional triggers, and finally, you offer clear practical value." - Mia Benenate on the five stages of grief making your content contagious.
WHAT THE INDUSTRY IS BUZZING ABOUT
MAKING THE SECRET SAUCE LESS SECRET
The FDA will be holding a public hearing later this month to discuss developing a regulatory framework for the use of CBD, the abbreviation for cannabidiol, in consumer products including foods and beverages. All those in favor, please raise your hand... high.
IS THIS A GATEWAY FRAMEWORK?
Yes and no. CBD, one of the non-psychoactive molecules in cannabis, is already widely available in consumer products currently not regulated by the FDA, and the intention with this move is to provide "lawful pathways by which appropriate products containing cannabis or cannabis-derived compounds can be marketed" and made "more predictable and efficient." So while it might lead to a higher quantity of products, it should also lead to a higher quality.
The Green Rush is going to find its way into nearly every industry, FDA regulated or not. While cannabis remains Federally illegal, this is basically a “if you can’t beat ‘em, join ‘em” approach to increasing standards for one of the plants most popular molecules.
TAKE YOUR TECH AND SHOVE IT
Literally. The latest recipient of big bucks Series A funding is a "smart tampon" designed to collect menstrual blood for analysis of endometriosis. It works pretty much exactly how you're imagining right now.
BUT WE WON'T LET THAT STOP US FROM EXPLAINING FURTHER
The user would wear a custom-made NextGen Jane smart tampon for roughly two hours, then place it inside a test tube as part of a home kit and send to a lab for further analysis. The company hopes to introduce endometriosis testing first, and if all goes well, eventual testing for cervical cancer and other disorders.
The $9 million in recent funding is the first step toward plans for an 800-patient trial required to gather sufficient data for NextGen Jane. For endometriosis sufferers who have had to undergo the current testing procedure of having a camera inserted into their pelvic cavity, it sounds like a bloody good idea.
THE NEW KEY TO WEIGHT LOSS: WATER
Well, kind of. A new weight loss pill made of a 3D hydrogel matrix works by releasing thousands of non-aggregating particles into the stomach which rapidly absorb water to create small gel pieces that have the elasticity of plant-based foods with no calories.
DOES IT WORK?
FDA approved for adults with a body mass index of 25-40 kg/m2, Plenity proved to be a non-stimulant and non-systemic treatment for obesity, shown in clinical studies as being effective, safe and well-tolerated. Or you could try that pyramid scheme shake mix your Facebook friend is selling.
More than 150 million Americans struggle with excess or unhealthy weight, and the introduction of an FDA approved option that's easy to administer and has a tolerable side effect profile could very well become the new star of the buffet of treatment options.
GOOD TO KNOW
If your cardiologist really wants to keep tabs on your heart rate, blood pressure, and blood oxygenation levels, they might send you home with one of these (wait for it. . .) toilet seats.