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Becoming a Category King


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Becoming a Category King | Workbook

In the current healthcare landscape, figuring out how to rise above the noise is more important than ever. The market is facing serious cost-constraints, payment structures have changed, and consumers are taking a new role in their healthcare decisions. Finding a way to differentiate your brand from others gives you more than just a competitive edgeit can change the rules of the game.

At Grey Matter Marketing, we practice the discipline of Category Design to offer innovative medtech companies a new game plan to grow their market share, thought leadership, and brand dominance. Category Design is a strategic approach to branding that goes beyond the innovation and disruption to create and develop a new market category.

Download this workbook and learn how to become a Category King.

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