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Part 1: Social Media | Digital Marketing Guide

Companies can leverage social media to drive business and compete effectively in the new era of healthcare. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?

Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social media strategies to management as well as internal legal and regulatory teams.

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